Aanaab — Account Takeover

Before takeover in July, performance was limited by high CPC, inefficient spend, low CTR from weak creatives, limited conversion volume, and no structured optimization or scaling approach.

After taking over in August, we restructured Google Ads campaigns, optimized targeting and budget allocation, improved creative messaging, removed underperforming ads, improved funnel efficiency and tracking, and scaled gradually based on performance signals.

• Week 1: Audit, restructuring, and tracking fixes
• Week 2: Launch optimized campaigns and creative testing
• Week 3: Data-led optimization to improve CTR and CPC
• Week 4: Scaling campaigns with stable performance

• Significant increase in traffic quality and volume
• Strong growth in conversions and revenue
• Lower cost per click with higher engagement
• Improved ROAS while scaling spend

This case demonstrates the ability to improve performance quickly after account takeover by combining structured optimization, creative testing, and controlled scaling. The focus was not only on increasing spend, but on building a more efficient and scalable performance system within the first month.