Attar Store: E-commerce · Natural Products Case Study
From fragmented Meta/Snapchat performance to scalable, profitable growth for a natural products e-commerce store.
Before & After
- Sales
- 229,931
- Cost
- 50,686
- ROAS
- ~4.2
- Conversions
- 1,730
- CPA
- ~31
- Total Sales
- 1,023,290
- Total Spend
- 148,464
- ROAS
- 6.9
- Orders
- 8,502
- CPA
- 17
- AOV
- 120
The Challenge
The store was already generating sales, but performance was fragmented across Meta and Snapchat. ROAS was unstable, retargeting was weak, CPA was higher than desired, and there was no clear strategy for scaling profitably.
The Plan
We rebuilt the full funnel across platforms, optimized retargeting, tested creatives to improve CTR, improved product-page CRO, created bundles to increase AOV, implemented discount strategies, and scaled winning campaigns while maintaining efficiency.
The Results
Sales grew 327%, ROAS improved ~60%, CPA dropped 45%, orders grew 320%, and spend scaled 174% with higher efficiency — achieved through structured testing, creative optimization, and a scalable campaign strategy.
Evidence & Real Results
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