E-commerce · Natural Products · Saudi Arabia

Attar Store

From fragmented Meta/Snapchat performance to scalable, profitable growth for a natural products e-commerce store.

Attar Store
Sales Increase
+327%
229,9311,023,290
ROAS Improvement
~+60%
~4.26.9
CPA Reduction
-45%
~3117
Orders Growth
+320%
1,7308,502

Problem

The store was already generating sales, but performance was fragmented across Meta and Snapchat. ROAS was unstable, retargeting was weak, CPA was higher than desired, and there was no clear strategy for scaling profitably.

Strategy

We rebuilt the full funnel across platforms, optimized retargeting, tested creatives to improve CTR, improved product-page CRO, created bundles to increase AOV, implemented discount strategies, and scaled winning campaigns while maintaining efficiency.

Results

Sales grew 327%, ROAS improved ~60%, CPA dropped 45%, orders grew 320%, and spend scaled 174% with higher efficiency — achieved through structured testing, creative optimization, and a scalable campaign strategy.

Key Learnings

Results achieved through structured testing, creative optimization, and scalable campaign strategy.

Screenshots

Before optimization — Google Ads
Before optimization — Google Ads
Before optimization — store dashboard
Before optimization — store dashboard
After optimization — Google Ads
After optimization — Google Ads
After optimization — Google Ads (October)
After optimization — Google Ads (October)
After optimization — Google Ads (November)
After optimization — Google Ads (November)
After optimization — store dashboard (September)
After optimization — store dashboard (September)
After optimization — store dashboard (March)
After optimization — store dashboard (March)