Aanaab Platform
ROAS improved 1.30× to 2.52× while budget was scaled 2.75× ($14.4K → $39.6K) for a teacher training platform.
ROAS After
+94%
1.30× → 2.52×
Ad Spend Scaled
+175%
$14.4K → $39.6K
Total Clicks
+43%
139K → 199K
Conversions · EdTech
2.75× Budget
1.25K → 1.13K
Problem
Account barely profitable at 1.30× ROAS with $14.4K spend. Poor campaign structure, low traffic quality, and no scaling path.
Strategy
Full account restructure, tracking rebuild, bid strategy overhaul, traffic quality improvement, and gradual budget scaling with ROAS guardrails.
Execution
- Full account restructuring & campaign architecture rebuild
- Conversion tracking optimization (GA4 + GTM events)
- Bid strategy overhaul aligned to ROAS targets
- Traffic quality improvement — negative keywords & audience refinement
- Gradual budget scaling from $14.4K → $39.6K safely
- Landing page optimization for the teacher training audience
Results
ROAS jumped to 2.52× while budget scaled 2.75× from $14.4K → $39.6K — a scalable, profitable acquisition engine.
Turned a low-performing EdTech account into a scalable, profitable acquisition engine — doubling ROAS while safely scaling budget 2.75× in the GCC market.
Screenshots
