EdTech PlatformSaudi ArabiaGoogle Ads · GA4 · GTM
Aanaab Platform: EdTech Platform Case Study
ROAS improved 1.30× to 2.52× while budget was scaled 2.75× ($14.4K → $39.6K) for a teacher training platform.
ROAS After
1.30× → 2.52×
+94%
Ad Spend Scaled
$14.4K → $39.6K
+175%
Total Clicks
139K → 199K
+43%
Conversions · EdTech
1.25K → 1.13K
2.75× Budget
Before & After
Before
- ROAS
- 1.30×
- Ad Spend
- $14.4K
- Clicks
- 139K
- Conversions
- 1.25K
After
- ROAS
- 2.52×
- Ad Spend
- $39.6K
- Clicks
- 199K
- Conversions
- 1.13K
The Challenge
Account barely profitable at 1.30× ROAS with $14.4K spend. Poor campaign structure, low traffic quality, and no scaling path.
The Plan
Full account restructure, tracking rebuild, bid strategy overhaul, traffic quality improvement, and gradual budget scaling with ROAS guardrails.
What We Did
- Full account restructuring & campaign architecture rebuild
- Conversion tracking optimization (GA4 + GTM events)
- Bid strategy overhaul aligned to ROAS targets
- Traffic quality improvement — negative keywords & audience refinement
- Gradual budget scaling from $14.4K → $39.6K safely
- Landing page optimization for the teacher training audience
The Results
ROAS jumped to 2.52× while budget scaled 2.75× from $14.4K → $39.6K — a scalable, profitable acquisition engine.
Turned a low-performing EdTech account into a scalable, profitable acquisition engine — doubling ROAS while safely scaling budget 2.75× in the GCC market.
Evidence & Real Results
Before
After
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