Fady Fredy

Built for e-commerce brands and businesses serving Saudi Arabia

Google Ads Specialist for Saudi E-commerce

Search, Shopping, Performance Max, Merchant Center, and conversion measurement focused on profitable growth for businesses serving Saudi Arabia.

Book a Consultation

What the service includes

  • Search campaigns built around commercial intent
  • Shopping and Merchant Center feed structure
  • Performance Max with asset and placement controls
  • Remarketing and YouTube when the account and customer journey justify them
  • Conversion tracking validation before scaling

Why work with a Google Ads specialist?

Google Ads can capture existing demand, but profitable execution depends on how search intent, products, margins, tracking, and bidding work together. The account is managed as a commercial system, not a collection of isolated campaigns.

  • Separate brand, non-brand, competitor, and shopping intent where the data supports it
  • Protect budget from irrelevant queries and weak product groups
  • Use bidding strategies only after conversion quality is dependable

Search, Shopping, Performance Max, and Merchant Center

The channel mix is selected from the actual buying journey. Search is used for explicit demand; Shopping and Performance Max depend on clean product data, accurate pricing and availability, and meaningful conversion signals.

  • Search Ads for high-intent categories and services
  • Shopping Ads and feed segmentation for e-commerce catalogues
  • Performance Max with controlled asset groups and audience signals
  • Merchant Center diagnostics, disapprovals, and feed-quality priorities

E-commerce platforms and feed readiness

The service supports stores running on Salla, Zid, Shopify, and WooCommerce. Platform access alone is not enough: product identifiers, titles, categories, images, price consistency, landing pages, and Merchant Center health all affect campaign quality.

Tracking before optimization

GA4, Google Tag Manager, Google Ads conversion actions, enhanced conversions where applicable, and server-side measurement are reviewed before aggressive bidding changes. The objective is to give the platform a purchase signal that represents real business value.

  • Validate purchase, lead, and secondary actions
  • Check values, currency, attribution, and duplicate events
  • Separate primary bidding conversions from observation-only actions

What Saudi-market relevance changes

Campaign planning considers the language of real queries, local commercial calendars, mobile purchase journeys, delivery and payment messages, and the geographic areas the business can genuinely serve. Saudi relevance is built into the offer and account decisions rather than repeated as filler copy.

How the engagement is scoped

The first stage establishes the commercial target, account history, margins, feed condition, and measurement reliability. Recommendations are then prioritized by expected business impact and implementation effort. No ranking, sales, or ROAS outcome is guaranteed.

Who this service is for

  • Saudi e-commerce stores with an established offer and fulfilment process
  • Businesses already spending on Google Ads but lacking reliable profitability signals
  • Teams preparing to launch Shopping or Performance Max with a usable product feed

What the work is designed to improve

  • Cleaner conversion data and campaign structure
  • Less wasted spend on weak queries, products, placements, or signals
  • A scaling plan tied to revenue quality and ROAS rather than clicks alone

How the engagement works

  1. Audit

    Review account history, goals, product economics, policies, and wasted spend.

  2. Tracking validation

    Confirm that bidding is receiving accurate, deduplicated conversion value.

  3. Campaign structure

    Separate intent, products, audiences, and budgets so decisions stay readable.

  4. Keyword and feed work

    Improve query control and product data based on commercial priority.

  5. Creative and assets

    Align copy, images, video, and extensions with the offer and landing page.

  6. Bidding and testing

    Choose tests and bid strategies that match available data.

  7. Optimization

    Review search terms, products, placements, conversion quality, and budget allocation.

  8. Scaling

    Increase investment only where marginal performance and business capacity support it.

Useful articles before you decide

Frequently asked questions

Do you manage existing Google Ads accounts?

Yes. Existing accounts are audited before restructuring so useful history is preserved and the highest-impact problems are addressed first.

Can you work with Salla, Zid, Shopify, or WooCommerce?

Yes. The current portfolio documents hands-on work across these platforms, including Merchant Center, feeds, tracking, and paid-media growth.

Do you guarantee a specific ROAS?

No. Targets are set from margins, conversion data, demand, and account history, but advertising results cannot be guaranteed.

Is tracking included?

Tracking validation is part of the engagement. A separate GA4/GTM implementation may be scoped when the current setup needs substantial technical work.

When are YouTube or remarketing used?

Only when the audience, creative assets, measurement, and customer journey make them useful—not as automatic additions to every account.

Want a clear view of what to fix first?

Start with a direct conversation about the accounts, data, and commercial goals that need review.

Book a Consultation