Clean Dishes: E-commerce · Home Cleaning Products Case Study
Long-term multi-channel growth across Google Ads, Snapchat and Meta, alongside more than 13.49M SAR in total store sales over the engagement period.
The Challenge
The challenge was not generating a short-term spike, but sustaining profitable acquisition as the store scaled across products, seasons and multiple advertising platforms over a multi-year engagement.
The Plan
The approach centered on three complementary channels, with budget continuously reallocated toward whichever channel was performing best rather than split evenly by default.
- Google Ads: high-intent demand capture through Performance Max, Shopping and Search.
- Snapchat: prospecting and catalog-led sales activity, combined with remarketing and seasonal campaigns.
- Meta: conversion-focused scaling using Advantage+, catalog and remarketing structures, within its available reporting window.
What We Did
Account management spanned nearly three years of continuous testing and reallocation across products, seasons and campaign types.
- Scaled Google Ads across Performance Max, Shopping and Search.
- Ran Snapchat across prospecting, catalog and remarketing activity.
- Used Meta conversion and Advantage+ campaign structures.
- Adapted campaigns to product and category demand, including seasonal periods such as Ramadan.
- Continuously shifted budget toward the strongest-performing acquisition sources.
The Results
Across the core engagement window, Clean Dishes recorded 13.49M SAR in total store sales and more than 58,000 orders on Salla, reflecting the scale reached across the multi-year partnership.
Google Ads delivered 6.84M SAR in attributed conversion value from 653.9K SAR in spend, maintaining a 10.46x conversion value / cost ratio across the account. Performance Max led the Google mix at 10.67x, supported by Shopping at 9.87x and Search at 8.74x.
Snapchat recorded $741.99K in attributed purchase value from $68.01K in spend at a 10.91x Purchase ROAS between Jul 2023 and Aug 2026. Meta, across its available Jul 2024–Aug 2026 reporting window, recorded 1.11M SAR in purchase value at a 9.22x Purchase ROAS.
The outcome was not a single campaign spike, but sustained multi-channel performance across changing products, seasons and acquisition strategies over approximately three years.
Evidence & Real Results
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