Tahour Store
Scaling performance across Google, Snapchat & Zid after taking over the account in mid-February.
Sales Growth
+327%
229,931 → 1,023,290
ROAS Improvement
+55–60%
~4.2 → 6.9
CPA Reduction
-45%
~31 → 17
Orders Growth
+320%
1,730 → 8,502
Spend Scaling
+174%
50,686 → 148,464
Problem
Before takeover, performance was fragmented across Meta + Snapchat (separated), with unstable ROAS and higher acquisition cost.
Strategy
- Tested multiple creative formats (UGC, product-focused, storytelling)
- Tested different hooks to improve CTR
- Optimized landing pages (CRO improvements)
- Tested different offers & bundles to increase AOV
- Tested multiple audience segments (cold vs retargeting)
- Built retargeting funnels
- Tested catalog vs manual campaigns
- Tested different thumbnails and visual styles
Execution
All improvements were based on continuous testing and data-driven decisions across Google Ads, Snapchat Ads, and the Zid store.
Results
After taking over the account, we unified performance across platforms, improved efficiency, and scaled revenue significantly through structured testing, CRO optimization, and data-driven scaling.
Key Learnings
Performance impact: +327% sales growth, +55–60% ROAS improvement, -45% CPA reduction, +320% orders growth, +174% spend scaling with improved efficiency.
Screenshots
