E-commerceSaudi ArabiaGoogle Ads · Snapchat Ads · Zid
Tahour Store: E-commerce Case Study
Scaling performance across Google, Snapchat & Zid after taking over the account in mid-February.
Sales Growth
229,931 → 1,023,290
+327%
ROAS Improvement
~4.2 → 6.9
+55–60%
CPA Reduction
~31 → 17
-45%
Orders Growth
1,730 → 8,502
+320%
Before & After
Before
- Sales
- 229,931
- Cost
- 50,686
- ROAS
- ~4.2
- Conversions
- 1,730
- CPA
- ~31
After
- Total Sales
- 1,023,290
- Total Spend
- 148,464
- ROAS
- 6.9
- Orders
- 8,502
- CPA
- 17
- AOV
- 120
The Challenge
Before takeover, performance was fragmented across Meta + Snapchat (separated), with unstable ROAS and higher acquisition cost.
The Plan
- Tested multiple creative formats (UGC, product-focused, storytelling)
- Tested different hooks to improve CTR
- Optimized landing pages (CRO improvements)
- Tested different offers & bundles to increase AOV
- Tested multiple audience segments (cold vs retargeting)
- Built retargeting funnels
- Tested catalog vs manual campaigns
- Tested different thumbnails and visual styles
What We Did
All improvements were based on continuous testing and data-driven decisions across Google Ads, Snapchat Ads, and the Zid store.
The Results
After taking over the account, we unified performance across platforms, improved efficiency, and scaled revenue significantly through structured testing, CRO optimization, and data-driven scaling.
Evidence & Real Results
Services connected to this result
Want similar results for your brand?
I'll review your ad account and identify the biggest opportunities for improvement and growth.